Week 4 Assignment

1.  How do you think culture could affect an opinion of a public? Gender? Race? Ethnicity? Religion/Faith?
2.  What are the advantages of combining qualitative and quantitative research? Explain.
3.  Explain how a PR practitioner can become more culturally literate through practice and the use of the internet as an educational tool.


4.  Give a present day example of a company facing ethical and moral issues in the press. (i.e. BP) How effectively is the company’s PR team handling the crisis? Based on what you’ve learned from the text and class discussions, what recommendations would you make and why?

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