STARBUCKS CASE STUDY QUESTIONS

1.     Obtain the Starbucks Corporation Fiscal 2012 Annual Report. Briefly summarize Starbuck’s competitive environment and their strategy in response to that environment. Refer to information in the CEO’s letter to shareholders and Item 1 and Item 1A of the Form 10-K for the fiscal year ended September 30, 2012.

2.     Identify Starbuck’s segments and briefly describe the activities within each segment, the brands/product lines and key financial metrics.

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