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Describe the seven-step process of effective contingency planning in strategy evaluation.


Your response should be at least 200 words in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.


David, F. (2011). 1. Strategic management: concepts & cases (Custom Edition ed., pp. 299-300). New York: McGraw-Hill Irwin.


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