Introduction – brief description of the company and the industry of which it is part and the main challenge(s) being faced- i.e. why are you being asked to analyse the case. Macro environmental analysis – factors which are changing or impacting on the company and/or the industry– include some discussion as to what they mean for the company Industry analysis (for each industry if more than one) • brief description of the life cycle stage of the industry • Porter’s 5 forces analysis – conclusion regarding attractiveness Company analysis: resources and capabilities – core competencies – include some discussion of which ones are/will be most effective in achieving strategies and objectives or are most important to identified environmental factors – macro and/or industry. VRIO Framework. Competitor analysis: draw conclusions about main competitive threats (if any) (link back to 5 forces analysis) Strategy analysis: • Identify strategies – Corporate Level and/or Business level if possible • Analyse if working or not – why / why not • Suggestions for improving current strategies or suggestions for new strategies – link back to analysis and explain why you think they will work Conclusion – summary, recommendations, prediction for future of the company/industry
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